Understand which aspects to experiment between two variations of the same email. Objective: increase the roi of campaigns. A /b testing is an exercise in humility, even for the most seasoned marketer. On the one hand, testing means researching what works best , and on the other hand, questioning what has been done so far. Questioning yourself means knowing how to change and evolve , which is the very principle of marketing. In this article, we want to explain the theory , but more so the practice of this fundamental activity of email marketing. What is a/b testing? A/b testing, also known as split testing
Involves submitting two or more different versions of the same message to a sample of recipients, analyzing the reaction to each version, and determining company mailing list which is more effective. The goal is to optimize individual aspects of the email with the goal of improving performance not just by following intuition or common sense, but based on the actual response of the audience. We believe in god. All others must contribute data. William edwards deming in a two-way a/b test: the "Neutral" version is called the command the variant containing the modified element to be tested is called the treatmentobjectives of a/b testing now let's look at a/b testing from the most important perspective for marketers. We identified four fundamental kpis , and we turned them to analyze the elements that would allow an a/b test to improve the performance of emails . Improve open rates the subject line performance of an email is influenced by subtle nuances , which must be carefully weighed. The items to be tested on are:copy changing one or two words is enough to give a decisive boost to the opening rate .
Here is an example using an imaginary application as a sender for a job search:variants r: testing jobs available at 50% discount b:testing jobs available to establish a career audience customers metric open rate result subject b had an open rate of +13.3% compared to subject atakeout customers are more excited about the idea of “making a career” than being lured by a discount. Approach: affirmative or interrogative? As a first step towards the winners' podium, the subjects of the emails sent by former us president barack obama certainly took note:however,