finding new markets to generating leads and building brands, the range of uses for social media is tremendous.As its importance in an overall marketing strategy continues to grow, social media marketing is becoming an "indispensable" tool in a company's business development toolkit. A growing number of professional services firms are jumping into social media with both feet, realizing that the reach is great while the cost is low. If you're not there, you can bet your competitors will be.To gain or maintain a competitive advantage, you need to be where your customers and referral sources are. And these days, that increasingly means social media.Marketing Planning Guide: 3rd Edition - Download Now
At Hinge, we studied Visible Experts ℠ , people who have achieved high visibility and expertise in their industry, creating a recognizable personal brand across the industry. We study them because we want to understand how they reached this status employee email list and what we can learn from them. This profile focuses on Brad Geddes, a visible expert for SEO and PPC marketing.To say that Brad Geddes is a visible expert is an understatement. A specialist in SEO, PPC, social marketing, display and affiliate
marketing campaigns, Brad runs two companies from his own foundation, travels up to ten countries a year, has a book on Google Adwords that has gone through three editions , blogs weekly, records podcasts twice a month, and still has time to host training webinars once a month. In 2015, he has scheduled 17 speaking engagements and he can only take expert rise to the top of his game? Interestingly, the first step on his path to marketing success had nothing to do with marketing per se.Visible_Expert_Brad_GeddesTwo lessons: