stages can vary greatly. For example, when there are 10 million DAUs and 1 million DAUs, the product strategy will be different; and when the DAU is 1 million and 100,000, the product strategy will be different. It is extremely risky to ignore the product stage to make a product. For example: when Taobao first held the "Double Eleven Shopping Festival" in 2009,
the rules were extremely simple: half price for the whole venue. This slogan is very attractive, so that users who do not shop online can understand and arouse interest at once; but after so many years, go and see the current Double Eleven activities, various text message service coupons, discounts, buy one get one free And giveaways, etc., are enough to confuse people.
This reflects the phase of the product - in the early stage of an online shopping festival, if the rules are too complicated, users are not interested in understanding at all; and with the development of so many years, users have long been trained to "double eleven online shopping". Habits, so the rules are correspondingly complicated, and everyone can actually accept it. When I divide the product stages, I mainly look at the dialectical relationship between online earning and content. What we do is "content + online earning", so how to divide the different stages?